On April 19, 2024 Formula 1 Lenovo China Grand Prix officially opened in Shanghai International Circuit.”F1 China Grand Prix 20th Anniversary” “F1 returned to Shanghai after four years” and “Chinese driver Zhou Guanyu’s first home combat” and many hot topics have attracted much attention from this event.
The first lattice flag music carnival held by the competition facilities also kicked off on the same day to create a new scene of immersive experience, so that the audience will fully enjoy the passion and charm of the perfect fusion of “racing culture” and “trend music”.
As a supporter of this event, the Guangming Food Group carefully created a creative food park that integrates “eating, drinking, playing, playing, and music” for the “Bright Food Carnival”.Chinese stations customize new foods to appear, providing audiences with unique viewing and dining experiences.
Racing food is in “Light and Good City”
In the nearly 900 square meters of the Shanghai International Circuit, Guangming Food Group created 17 food stalls. During the event of the event from April 19th to 21st, it presented colorful food for the audience.
In the “Bright Gourmet Carnival”, the main color of the “Shanghai” brand of black and gold -colored brands echoes the black and white chessboard of the F1 car.Zhengguang and orange juice soda are also one of the essential drinks for watching the game.At other stalls, “Yutai” Longjing milk green, Yutang milk sugar -flavored ice latte latte, bone wood flower flavor air bubble ice American style and other spring special drinks.
At the same time, in order to provide more convenient and diverse food to the audience, many light flowing dining cars will also enter the lattice flag music carnival “music area”.New meals such as Angus Beef Cheese Roll “and” Shrimp Slip Egg Roll “also appeared hand in hand.
The “store in the store” model of the “store in the store” model and the “non -sensing payment” technology of the “store in the store” of the “Smart Convenience” consumption zone also introduced the “smart convenience” consumption zone to provide a shopping experience of “no one disturb, that is to take away”.Fast food, “Bohai” Kanto boiled snacks and “Fuxin 1912” fresh baking series foods are currently available, which also provides a safe and convenient dining environment for fans and friends.
Brand IP scene pop -up and interact with the audience
The creative gourmet park created by Guangming is not only delicious, but also easy to visit.There are many brands of interactive punching points at the event site. Young and young innovative gameplay not only allows racing fans to eat happily and play happily, but also allow them to better understand and understand “light”.
In the music carnival area, a large white rabbit image art device with a height of 6 meters high and incorporated into the trendy electronics element is placed in a conspicuous position, which will definitely become a popular punch point.
In the bright food pop -up interactive area located in Water View Square, a surprise garden will be waiting to open: Zhengguang and the carriage will take the audience to revisit the “old Shanghai” style;; Meilin cans, big white rabbits, Zhengguang and soda and other puppets will cruise hand in hand.
There is also a delicate fellow punch point at the scene. It is carefully arranged by the two new and new varieties of “first kiss” and explosive products “first kiss” and explosive product “Purple Elves”.
New driving force for sports consumption
During the event, Guangming Food Group also realized the comprehensive linkage of its sub -brand on the field and outside the field for the first time.Hero × Guangming Yiyi (Anfu Road Store), Jie Meisong (Nanjing West Road), Guangming Yiyi (Tibet North Road), Belt Coffee (Guangming Xizangyuan Store) will launch the sameThe F1 China Station Food Package will also hold a theme live broadcast in the store during the race to witness the birth of the championship with many audiences.
The relevant person in charge of Guangming Food Group said that the Formula 1 event, as the top international event, will play an important role in re -igniting the new driving force of Shencheng Sports Consumption and promoting the quality and expansion of the consumer market.
During the event, Guangming Food Group will focus on displaying the global industrial resources and high -quality food resources of the Group, in the four theme areas of the four major theme areas of the “Xili Music Zone”, “Food and Catering Area”, “Brand Exhibition Area” and “Interactive Experience Area”Realize the two -way empowerment of “music+food”, allow the audience to experience the multiple enjoyment of visual and hearing and taste, and feel the charm of international racing sports together.
At the same time, Guangming Food Group will continue to dig deeper into the new potential of service consumption. With the development of top -level events, integrate and expand service consumption scenarios, further expand the scope and influence of sports events, re -ignites the “engine” of the Shencheng event economy, conveys Guangming Guangmingstrength.
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